{"id":4213,"date":"2026-07-01T21:23:56","date_gmt":"2026-07-01T19:23:56","guid":{"rendered":"https:\/\/alfredhotels.com\/?p=4213"},"modified":"2026-07-02T10:44:04","modified_gmt":"2026-07-02T08:44:04","slug":"alfred-hotels-biarritz-obtient-le-label-clef-verte","status":"publish","type":"post","link":"https:\/\/alfredhotels.com\/fr\/alfred-hotels-biarritz-obtient-le-label-clef-verte","title":{"rendered":"Alfred Hotels Biarritz obtient le label Clef Verte"},"content":{"rendered":"\n<!-- ============================================================\n     Alfred Hotels \u2014 Article \u00e9ditorial\n     \"Alfred Hotels Biarritz obtient le label Clef Verte\"\n     Fragment autonome. 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Verte<\/h1>\n\n            <p class=\"ah-hero__standfirst\">\n                Alfred Hotels Biarritz vient d&rsquo;obtenir la certification Clef Verte. Julie Arruebo,\n                directrice des \u00e9tablissements Biarritz Les Halles et Port-Vieux, et Fanny Pennec,\n                cheffe de projet Performance &amp; RSE, reviennent sur cette d\u00e9marche.\n            <\/p>\n\n            <div class=\"ah-meta\">\n                <span>1 juillet 2026<\/span>\n                <span class=\"ah-meta__dot\"><\/span>\n                <span>4 min de lecture<\/span>\n                <span class=\"ah-meta__dot\"><\/span>\n                <span>Biarritz<\/span>\n            <\/div>\n\n            <!-- IMAGE 1 \u2014 Logo Clef Verte (format carr\u00e9). -->\n            <div class=\"ah-badge\">\n                <img decoding=\"async\" class=\"ah-badge__logo\" src=\"https:\/\/alfredhotels.com\/wp-content\/uploads\/2026\/06\/Logo_clef_verte.webp\" alt=\"Label Clef Verte\">\n                <span class=\"ah-badge__txt\">\n                    <strong>Label Clef Verte<\/strong>\n                    <span>Certification environnementale<\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/header>\n\n    <!-- IMAGE 2 \u2014 En-t\u00eate, r\u00e9duite en bandeau (ratio 3\/1). -->\n    <figure class=\"ah-figure ah-figure--hero\">\n        <img decoding=\"async\" class=\"ah-img\" src=\"https:\/\/alfredhotels.com\/wp-content\/uploads\/2026\/03\/Copie-de-Copie-de-Biarritz_digital_extra_edit_-3-scaled.jpg\" alt=\"Alfred Hotels Biarritz Les Halles\">\n        <figcaption>Alfred Hotels Biarritz Les Halles.<\/figcaption>\n    <\/figure>\n\n    <!-- ================= CORPS ================= -->\n    <div class=\"ah-body\">\n\n        <div class=\"ah-lead\">\n            <p>La RSE tient \u00e0 c\u0153ur \u00e0 beaucoup de monde. Mais dans une ville c\u00f4ti\u00e8re comme Biarritz,\n                on y est encore plus sensibles : la question de la pollution de l&rsquo;oc\u00e9an se pose tout de suite.<\/p>\n        <\/div>\n\n        <!-- Q1 -->\n        <div class=\"ah-qa\">\n            <div class=\"ah-qa__rule\"><\/div>\n            <h2>Qu&rsquo;est-ce qui vous a d\u00e9cid\u00e9 \u00e0 demander la certification Clef Verte maintenant&nbsp;?<\/h2>\n            <div class=\"ah-qa__a\">\n                <p>Beaucoup de pratiques \u00e9taient d\u00e9j\u00e0 en place, la certification permettait de les valider\n                    et de les rendre visibles. C&rsquo;est aussi une valeur chez Alfred : toujours challenger ce\n                    qu&rsquo;on a d\u00e9j\u00e0 fait, m\u00eame quand \u00e7a fonctionne bien, <span class=\"ah-who\">nous explique Julie<\/span>.\n                <\/p>\n            <\/div>\n        <\/div>\n\n        <!-- Q2 -->\n        <div class=\"ah-qa\">\n            <div class=\"ah-qa__rule\"><\/div>\n            <h2>Quelles sont les mesures dont vous \u00eates le plus fi\u00e8res&nbsp;?<\/h2>\n            <div class=\"ah-qa__a\">\n                <p>Pour Julie et Armel, le directeur de la Guinguette La Gambette, le restaurant de l&rsquo;h\u00f4tel,\n                    ce sont Les Alchimistes : les biod\u00e9chets de l&rsquo;h\u00f4tel sont collect\u00e9s, puis compost\u00e9s par ce\n                    partenaire sp\u00e9cialis\u00e9. \u00c7a permet de raconter une histoire simple aux clients : ce qui ne\n                    finit pas dans l&rsquo;assiette repart nourrir une terre \u00e0 quelques kilom\u00e8tres de l&rsquo;h\u00f4tel.<\/p>\n            <\/div>\n        <\/div>\n\n        <!-- IMAGE 3 \u2014 Compostage (carr\u00e9, biod\u00e9chets Les Alchimistes). -->\n        <figure class=\"ah-figure ah-figure--inline\">\n            <img decoding=\"async\" class=\"ah-img\" src=\"https:\/\/alfredhotels.com\/wp-content\/uploads\/2026\/07\/Biarritz_collecte.jpeg\" alt=\"Collecte des biod\u00e9chets avec Les Alchimistes\">\n        <\/figure>\n\n        <!-- Q3 -->\n        <div class=\"ah-qa\">\n            <div class=\"ah-qa__rule\"><\/div>\n            <h2>Comment avez-vous pr\u00e9serv\u00e9 le confort des clients malgr\u00e9 ces mesures&nbsp;?<\/h2>\n            <div class=\"ah-qa__a\">\n                <p>Les clients ne voient presque rien changer, \u00e0 part le d\u00e9bit d&rsquo;eau des douches,\n                    volontairement r\u00e9duit pour \u00e9conomiser l&rsquo;eau. Quand la question revient, on prend le temps\n                    d&rsquo;expliquer pourquoi, et une fois compris, l&rsquo;accueil est tr\u00e8s bon.<\/p>\n            <\/div>\n        <\/div>\n\n        <!-- Q4 -->\n        <div class=\"ah-qa\">\n            <div class=\"ah-qa__rule\"><\/div>\n            <h2>Comment les \u00e9quipes ont-elles accueilli ces initiatives&nbsp;?<\/h2>\n            <div class=\"ah-qa__a\">\n                <p>Les \u00e9quipes ont vite jou\u00e9 le jeu. Le ramassage de d\u00e9chets organis\u00e9 sur une plage de\n                    Biarritz, en particulier, a \u00e9t\u00e9 un vrai moment de coh\u00e9sion : tout le monde a ador\u00e9, et\n                    l&rsquo;\u00e9quipe a appris plein de choses sur l&rsquo;environnement.<\/p>\n            <\/div>\n        <\/div>\n\n        <!-- IMAGE 4 \u2014 Plage (paysage, ramassage de d\u00e9chets). -->\n        <figure class=\"ah-figure ah-figure--inline\">\n            <img decoding=\"async\" class=\"ah-img\" src=\"https:\/\/alfredhotels.com\/wp-content\/uploads\/2026\/07\/Biarritz_team_RSE.jpeg\" alt=\"Ramassage de d\u00e9chets sur une plage de Biarritz\">\n        <\/figure>\n\n        <!-- Q5 -->\n        <div class=\"ah-qa\">\n            <div class=\"ah-qa__rule\"><\/div>\n            <h2>Bonnes surprises et difficult\u00e9s rencontr\u00e9es&nbsp;?<\/h2>\n            <div class=\"ah-qa__a\">\n                <p>On s&rsquo;est rendu compte qu&rsquo;on faisait d\u00e9j\u00e0 80&nbsp;% de ce que demande Clef Verte. La seule\n                    vraie difficult\u00e9, c&rsquo;\u00e9tait de d\u00e9nicher une association pour le nettoyage de plage. Clef Verte\n                    impose de passer par un partenaire plut\u00f4t que d&rsquo;organiser un nettoyage en autonomie, et\n                    beaucoup facturaient jusqu&rsquo;\u00e0 1000&nbsp;euros par action. On a fini par trouver une solution \u00e0\n                    30&nbsp;euros par personne, <span class=\"ah-who\">nous raconte Julie<\/span>.<\/p>\n            <\/div>\n        <\/div>\n\n        <!-- Q6 -->\n        <div class=\"ah-qa\">\n            <div class=\"ah-qa__rule\"><\/div>\n            <h2>Quelle suite pour les autres h\u00f4tels Alfred&nbsp;?<\/h2>\n            <div class=\"ah-qa__a\">\n                <p>Objectif clair, et d\u00e9j\u00e0 tenu : 100&nbsp;% des h\u00f4tels \u00e9ligibles engag\u00e9s dans la d\u00e9marche\n                    Clef Verte, labellis\u00e9s ou en cours de labellisation, d&rsquo;ici d\u00e9cembre 2027. En juin 2026, on\n                    y est d\u00e9j\u00e0. La d\u00e9marche se met aussi en place sur les nouvelles ouvertures : \u00e0 Montreuil,\n                    par exemple, le travail a commenc\u00e9 avant m\u00eame l&rsquo;ouverture de l&rsquo;h\u00f4tel.<\/p>\n            <\/div>\n        <\/div>\n\n        <!-- Q7 -->\n        <div class=\"ah-qa\">\n            <div class=\"ah-qa__rule\"><\/div>\n            <h2>Comment comptez-vous atteindre ces 100&nbsp;%&nbsp;?<\/h2>\n            <div class=\"ah-qa__a\">\n                <p>Fanny anime le projet en interne pour uniformiser et faciliter la vie des h\u00f4tels, mais\n                    reste en soutien : chaque h\u00f4tel m\u00e8ne sa propre d\u00e9marche. Elle fournit un book et des\n                    guidelines pour que chaque \u00e9quipe soit autonome, du premier \u00e9tat des lieux jusqu&rsquo;\u00e0 la\n                    labellisation. Une application est aussi en pr\u00e9paration, pour que toutes les informations\n                    soient accessibles facilement, h\u00f4tel par h\u00f4tel.<\/p>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n    <!-- ================= DERNIER BLOC ================= -->\n    <div class=\"ah-end\">\n        <a class=\"ah-btn\" href=\"https:\/\/alfredhotels.com\/fr\/hotel\/biarritz\/biarritz-les-halles\">\n            D\u00e9couvrir l&rsquo;h\u00f4tel\n        <\/a>\n    <\/div>\n\n<\/article>\n\n\n\n<!-- ============================================================================\n     ALFRED HOTELS \u2014 BLOC INTERLOCUTRICES (2 profils : Julie + Fanny)\n\n     \u00c0 coller dans un bloc HTML personnalis\u00e9 WordPress, d\u00e9but ou fin d'article.\n     Contient son propre <style>, ind\u00e9pendant des autres blocs.\n\n     2 cartes centr\u00e9es, format compact.\n     Hover : l\u00e9ger zoom photo + translation carte + overlay sombre\n     Contact : bouton Email\n\n     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class=\"aht-subtitle\">Elles ont port\u00e9 la certification Clef Verte \u00e0 Biarritz, sur le terrain et \u00e0 l&rsquo;\u00e9chelle du groupe.<\/p>\n        <\/div>\n\n        <div class=\"aht-grid\">\n\n            <!-- ====== Carte \u2014 Julie Arruebo ====== -->\n            <article class=\"aht-card\">\n                <div class=\"aht-photo-wrap\">\n                    <!-- Format recommand\u00e9 : photo verticale \/ portrait 4:5 (visage cadr\u00e9 buste, fond uni ou d\u00e9cor sobre) -->\n                    <div class=\"aht-photo\" style=\"background-image: url('https:\/\/alfredhotels.com\/wp-content\/uploads\/2026\/07\/Julie_directrice_Biarritz.jpg');\"><\/div>\n                <\/div>\n                <h3 class=\"aht-name\">Julie Arruebo<\/h3>\n                <div class=\"aht-role\">Directrice \u2014 Biarritz Les Halles &amp; Port-Vieux<\/div>\n                <p class=\"aht-phrase\">Directrice des h\u00f4tels Alfred Hotels Biarritz, elle a port\u00e9 la d\u00e9marche Clef Verte\n                    au quotidien, avec ses \u00e9quipes.<\/p>\n                <div class=\"aht-actions\">\n                    <!-- Email \u00e0 v\u00e9rifier -->\n                    <a href=\"mailto:julie.arruebo@alfredhotels.com\" class=\"aht-btn\" aria-label=\"Envoyer un email \u00e0 Julie Arruebo\">\n                        <svg viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M2 4H14V12H2V4Z\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/path>\n                            <path d=\"M2 4L8 9L14 4\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/path>\n                        <\/svg>\n                        Email\n                    <\/a>\n                <\/div>\n            <\/article>\n\n            <!-- ====== Carte \u2014 Fanny Pennec ====== -->\n            <article class=\"aht-card\">\n                <div class=\"aht-photo-wrap\">\n                    <!-- Format recommand\u00e9 : photo verticale \/ portrait 4:5 (visage cadr\u00e9 buste, fond uni ou d\u00e9cor sobre) -->\n                    <div class=\"aht-photo\" style=\"background-image: url('https:\/\/alfredhotels.com\/wp-content\/uploads\/2026\/07\/Fanny_RSE.jpg');\"><\/div>\n                <\/div>\n                <h3 class=\"aht-name\">Fanny Pennec<\/h3>\n                <div class=\"aht-role\">Cheffe de projet Performance &amp; RSE<\/div>\n                <p class=\"aht-phrase\">Elle anime la d\u00e9marche RSE du groupe et accompagne chaque h\u00f4tel vers la\n                    labellisation, du premier \u00e9tat des lieux \u00e0 la Clef Verte.<\/p>\n                <div class=\"aht-actions\">\n                    <!-- Email \u00e0 v\u00e9rifier -->\n                    <a href=\"mailto:fanny.pennec@alfredhotels.com\" class=\"aht-btn\" aria-label=\"Envoyer un email \u00e0 Fanny Pennec\">\n                        <svg viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M2 4H14V12H2V4Z\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/path>\n                            <path d=\"M2 4L8 9L14 4\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/path>\n                        <\/svg>\n                        Email\n                    <\/a>\n                <\/div>\n            <\/article>\n\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[51,1],"tags":[54],"class_list":["post-4213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-non-classe","tag-nos-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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