Exceptional locations, in the heart of vibrant city centers: Biarritz, Compiègne, Beaune, Monaco, Toulouse...
Alfred Hotels creates enduring spaces, where quality is built on thoughtful architecture without superficial effects, a design that is both simple and refined, natural materials, handcrafted objects, and a sense of freedom. Less, but better!
The chosen simplicity at Alfred Hotels is as joyful as it is committed.
— Pauline Lévêque, Artistic Director
Through its partnership with Atelier Veneer, Alfred Hotels chooses wood and craftsmanship for its furniture. Each piece is custom-designed and crafted!
We aimed to create a series of functional and ergonomic furniture for Alfred Hotels.
By optimizing natural and raw materials, we explore both traditional and digital manufacturing techniques.
— Félix Lévêque, Co-founder of Atelier Veneer
The quality of Alfred Hotels bedding is exceptional. We have worked closely with Le Matelas Français and La Serviette Paris to craft the most delightful sleep experience! Our Nuage bed is a custom creation, brought to life in collaboration with French references in premium bedding and linen.
At Alfred Hotels, breakfast is no small affair! With five top suppliers, three signature products, and a menu that adapts to every schedule and craving, we focus on quality over quantity.
Touching hearts through the small details that make all the difference. 12 positive experiences, the common thread across all Alfred Hotels locations.
Far more than just a style, Alfred Hotels develops a way of doing things. Each Alfred Hotels address is deeply rooted in its locality. The welcome is marked by genuine smiles. The rooms combine comfort and elegance. The night promises well-being. Breakfast is a delightful ritual. By focusing on the essentials, Alfred Hotels contributes to a new definition of luxury. A subtle and understated luxury, founded on joyful simplicity.
Creating a hotel group today requires us to reflect on our lifestyles and work organization, to question established habits, to dare to circumvent traditional processes, and to advance with a balance between rigorous management and creativity, which is more essential than ever. The way Alfred Hotels operates is fundamentally based on the professional experience, sense of freedom, optimism, and commitment of its three founders: Boris Roques Rogery, Bertrand Dugast, and Loïc Salaun.
Alfred Hotels creates a collection of unique addresses, deeply rooted in their surroundings. The architectural work always begins with identifying and enhancing the building’s intrinsic qualities. Artistic direction draws inspiration from the materials and culture of each locale, with a strong preference for local suppliers and collaborators.
Alfred Hotels meets all challenges with flexibility and creativity. Choosing craftsmanship for furniture and décor provides bespoke solutions and great adaptability. Digital comfort is guaranteed. And because it follows an undeniable logic, common sense always has the final say.
Alfred Hotels understands that true elegance lies in simplicity. The choice is made for natural and minimally processed materials. The necessity and relevance of each service and item are questioned. Human interactions are direct, warm, and unpretentious.
Alfred Hotels opts to invest in the heart of dynamic cities across France and Europe. The group aims to develop a collection of 20 walkable addresses. Spaces are open and flexible. Intermediaries and opaque circuits are bypassed. Teams are versatile.
